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Una rosa per Sophia Loren – Dolce & Gabbana TV spot Excelsa

By Melissa Muldoon
Friday, March 4th, 2016

sophia-loren-dolce-gabbana-Dolce-Rosa-Excelsa-perfume-tv-spotLa scorsa settimana Dolce & Gabbana hanno lanciato la loro ultima fragranza, “Dolce Rosa Excelsa”. Per promuovere il nuovo profumo hanno messo insieme un piccolo video. E chi è la protagonista del video? Non altro che l’affascinante musa, attrice iconica, e mega-stella del cinema Sophia Loren (che ha 81 anni).

Last week Dolce & Gabbana launched its latest fragrance, Dolce Rosa Excelsa. To promote the new perfume they put together a little video, starring none other than longtime muse, iconic actress and 81-year-old-mega star – Sophia Loren!

Il video è sopra le righe! È pieno di nostalgia, romanticismo, begli uomini (che riescono a togliersi le camicie), belle ragazze (che si vestino alla moda)…eppure nessuno è più raffinata ed elegante della bella Loren. In pochi minuti possiamo immergerci nella vita e nella cultura di questo breve “spot” per un profumo, diretto dal famoso regista Giuseppe Tornatore, che ha vinto l’Oscar (pensate a Cinema Paradiso, Malena, L’uomo delle stelle).

The film is over the top! Filled with nostalgia, romance, hunky men (who manage to get their shirts off), pretty girls (who dress themselves up in top fashions)…yet no one is more refined and elegant then the beautiful than la Loren herself. In just a few minutes you too can soak up the ambience of Italy and her culture in this short “commercial” for perfume directed by Oscar-winning directory Giuseppe Tornatore (think Cinema Paradiso, Malena, L’uomo delle stelle.)

sophia-loren-dolce-gabbana-Dolce-Rosa-Excelsa-perfume-tv-spot
Lo spot è stupendo da guardare. Nella clip la Loren interpreta la madre di una grande famiglia italiana, con il compito di ripristinare una villa in rovina. I lavori di ristrutturazione richiedono l’arrotolamento di maniche e il rigonfiamento dei muscoli, gli uomini scavano con martelli e abbattono muri che rivelano affreschi nascosti così come sollevano le travi per riparare il tetto. Sophia si unisce agli sforzi, non solo nel ruolo di sorvegliante dei lavori, ma anche lei dà una mano alla potatura del giardino, contribuendo a ristabilire le cose. Dopo che il lavoro è finito, naturalmente gli uomini staccano la spina e sul patio spruzzano acqua con un tubo da giardino – perché no?

The film is gorgeous to look at. In the clip Loren portrays the mother of a large Italian family tasked with restoring a villa that fallen into ruin. The renovations require the rolling up of sleeves and the bulging of muscles, as the men dig in with hammers to tear down walls, reveal hidden frescos as well as hoist beams to repair the roof. Sophia herself joins in not only overseeing the work, but lending a hand pruning her garden helping to restore things to an orderly and pristine state. After the work is complete, of course the men take time to splash around with a garden hose on the patio – and why not?

sophia-loren-dolce-gabbana-Dolce-Rosa-Excelsa-perfume-tv-spot

Il video culmina con una festa in giardino. Lì sboccia amore – proprio come le rose nel giardino di Sophia e suo “figlio” minore si innamora di una delle ospite. Le offre una rosa sotto la supervisione sorridente e l’approvazione di Sophia stessa. La ragazza poi si gira e offre la rosa alla bella Sophia.

The clip culminates in garden party. There love blossoms, just like the roses in Sophia’s garden and la Loren’s youngest “son” falls in love with one of the party guests. He offers her a long stemmed rose under the smiling supervision and approval of Sophia herself. The young girl then turns and offers the rose to the beautiful Sophia.

sophia-loren-dolce-gabbana-Dolce-Rosa-Excelsa-perfume-tv-spot

Cosa succede dopo? Boh, dovrete solo spruzzare alcune gocce di profumo di Dolce & Gabbana e sintonizzarvi alla prossima puntata!

What happens next? Well, you will just have to splash yourself with a few drops of the Dolce & Gabbana’s perfume.. and wait for the sequel!

sophia-loren-dolce-gabbana-Dolce-Rosa-Excelsa-perfume-tv-spot a

Per quanto riguarda la fragranza, la rosa iconica, forse il fiore più tradizionalmente romantico, è ormai un motivo ricorrente nelle varie collezioni di Dolce & Gabbana oltre ad essere l’ispirazione per il nuovo profumo. Secondo il marchio: “L’innocenza dei giovani e la saggezza dei valori eterni sono ripetuti durante l’incontro tra la giovane ragazza e Sophia, alla fine dello spot. Trascendendo le varie generazione, è un incontro senza tempo

About the fragrance. The iconic rose, perhaps the most traditionally romantic flower, is a a recurrent motif seen throughout Dolce & Gabbana’s runway collections and the inspiration for the new scent. According to the brand: ‘The innocence of youth and the wisdom of everlasting values are echoed in the meeting between Kate and Sophia, which brings the film to a close. Transcending generations, it is a timeless encounter.

sophia-loren-dolce-gabbana-perfume-tv-spot-excelsa

Il romanticismo, il dramma, la Loren, la bellezza senza tempo…tutto questo in una clip di tre minuti! Sono proprio curiosa di sentire questo nuovo profumo!

Romance, drama, la Loren, timeless beauty…all this in a three minute clip! I myself am quite curious to get a whiff of this new perfume!

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Categories : language learning
Tags : Dolce & Gabbana, Dolce Rosa Excelsa, Giuseppe Tornatore, italian, Italian Language Immersion, Perfume, Profumo, Sophia Loren, Studentessa Matta

Comments

  1. Natalia says:
    March 7, 2016 at 8:44 am

    The clip is so evocative both of La Loren AND Italy, that is makes me want to go and buy the perfume. And, of course, return to Italia soon.

    Reply

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